Which type of advertising allows for targeted ads in selected geographical areas?

The focus on targeted advertising in specific geographical areas aligns with the characteristics of national spot advertising. National spot advertising is a method that allows advertisers to purchase space in selected local markets rather than distributing ads nationwide. This means advertisers can tailor their message to particular demographics and interests based on location. This localized approach enables businesses to reach their desired audience more effectively, particularly for promotions and offers that are geographically relevant.

In contrast, network advertising typically refers to broadcast advertisements that reach a wider audience across the entire nation without local specificity. Local/adjacencies focus on ads that air during local programming or adjacent to it but aren't specifically designed for targeted geographical outreach like national spot. Barter syndication involves the exchange of programming for commercial time and doesn't inherently possess geographical targeting capabilities either. As such, national spot advertising is ideal for companies looking to engage with audiences in distinct regions with precision.