Which strategy involves running credits quickly while enticing viewers to stay tuned?

The strategy that involves running credits quickly while enticing viewers to stay tuned is known as hot switching. This technique is commonly used in television programming to maintain viewer interest when transitioning between programs. By swiftly moving through the credits of the current show, broadcasters can prevent viewers from switching to another channel and instead encourage them to continue watching the upcoming program.

In practice, hot switching often involves a seamless transition where viewers are shown a teaser or a preview of the next show during the credit roll of the current show. This is especially effective in retaining audience engagement, as it gives viewers a glimpse of what’s coming next, making it more likely that they will stick around.

Other strategies, like bridging, hammocking, and counterprogramming, have different purposes and applications within programming and scheduling but do not specifically focus on the quick running of credits paired with immediate viewer enticement. Bridging usually pertains to connecting content in a way that flows naturally, hammocking involves placing a new or less popular program between two established shows to boost its viewership, and counterprogramming refers to airing a different type of content to capture viewers from a competing channel. These strategies do not directly relate to the rapid presentation of credits that is characteristic of hot switching.