Which broadcasting principles are emphasized in RTV3007?

The focus of RTV3007 is on the principles of digital media production and storytelling. This course emphasizes the evolution of broadcasting techniques, particularly as they pertain to digital platforms, which have transformed how content is created, distributed, and consumed. It explores the integration of technology in storytelling, fostering an understanding of how to effectively communicate narratives across various media formats.

Digital media production involves a thorough understanding of the tools and techniques relevant to modern broadcasting, such as video editing software, audio production methods, and online content distribution strategies. Emphasizing storytelling highlights the importance of narrative structure, audience engagement, and the creative process in media, which are crucial skills for students aspiring to work in contemporary broadcasting environments.

While traditional radio techniques, market research, and public relations strategies play important roles in the broader field of media, they do not capture the primary focus of RTV3007, which centers on digital media and the innovative practices characterizing today’s media landscape.