What type of advertising is typically sold on a local level from businesses such as auto dealers and food stores?

Local/adjacencies advertising refers to the promotional efforts targeted specifically at local markets. This type of advertising is often utilized by businesses such as auto dealers, food stores, and other local retailers that aim to reach their immediate communities.

When local businesses are looking to reach customers in their vicinity, they often purchase airtime during local television broadcasts or radio shows. This form of advertising is typically scheduled around specific local programming that attracts viewers likely to patronize these businesses. By focusing on local/adjacency advertising, businesses can effectively promote their products and services to audiences who are geographically close, thus increasing the chances of attracting local customers.

In contrast, other options like network advertising involve broader campaigns that cover wider regions or national audiences. Barter syndication typically refers to the exchanging of advertising time for products or services, which does not specifically target local businesses. National spot advertising focuses on specific national broadcasts that may target a larger audience but not on the localized scale that local/adjacencies do.