What is the significance of ‘interactive video’?

The significance of ‘interactive video’ lies in its ability to allow viewers to influence the narrative. This interactivity means that viewers are not merely passive recipients of content; rather, they have the power to make decisions that can alter the direction of the story. This interactive element enhances the viewing experience by engaging the audience more deeply, as they actively participate in the unfolding narrative. It transforms traditional video consumption into a dynamic experience, promoting greater involvement and emotional investment in the content. This capability to influence outcomes or choose paths fosters a more immersive environment, which is a distinct advantage of interactive video compared to standard formats.