What is the significance of the term "share" being larger than the rating?

The term "share" being larger than the rating highlights the specific context in which share is calculated. Share represents the percentage of the audience that is watching a particular program at a given moment, compared to all potential viewers who are capable of watching something at that time. This means that share only considers the audience currently tuned in, rather than the total potential audience.

In contrast, the rating measures the percentage of the total audience that is watching a particular program, regardless of whether they are watching at that moment. When the share is higher than the rating, it indicates that the program has captivated a significant portion of those who are currently watching television, but it does not necessarily mean that it is popular with the entire audience base. This distinction is critical for understanding how viewership is evaluated in broadcast media and helps networks determine the success of their programming in real-time viewing scenarios.