What is the concept of tent poling in programming strategy?

The concept of tent poling in programming strategy refers to the practice of placing a strong program between two weaker offerings. This approach is effective because the strong program serves as an anchor, attracting viewers who may also watch the weaker programs surrounding it. The idea is that the strong show's viewership can boost the ratings of the adjacent weaker programs, thus enhancing overall audience engagement throughout the broadcast schedule.

This strategy is particularly useful in television programming where maintaining viewer interest is crucial for ad revenue and overall performance metrics. By carefully scheduling the strong program in the middle, broadcasters can create a flow that keeps viewers tuned in for longer periods, thereby maximizing the potential audience for both weaker shows. The effectiveness of tent poling hinges on the idea that viewers are more likely to stay through a weaker program if they know it is followed or preceded by content they find entertaining or valuable.