What does the term blunting refer to in a programming context?

In a programming context, the term blunting refers to directly competing for a specific target audience. This strategy involves programming decisions that aim to attract and retain viewers who are already consuming similar content from competing networks or channels. By targeting the same demographic or audience segment, a network can potentially capture viewers who might otherwise choose to watch a competitor's show.

This approach is often seen in media as a way to secure market share, particularly when networks analyze their competitors' successful programming and seek to offer similar content to draw in that audience. It is a direct strategy of market competition, focusing on capturing an established audience rather than innovating or trying to distract them with entirely new formats or offerings. In contrast, the other options emphasize different strategies such as enhancing viewer experience or offering sequenced programming, which are not primarily about direct competition for the same audience.