What does the concept of bridging primarily aim to achieve?

The concept of bridging primarily aims to improve audience flow by overlapping shows. This technique is used strategically to keep viewers engaged by minimizing gaps between programs, which can lead to increased viewership and retention. By overlapping shows, broadcasters can create a seamless transition for viewers, encouraging them to continue watching rather than switching to another channel during commercial breaks or at the end of a program. This is particularly effective in maintaining the momentum of viewership and capitalizing on the audience's interest in related content. It aims to maximize viewership and keep the audience engaged, leading to higher ratings for the network. Overlapping shows can also foster a sense of anticipation for upcoming content, enhancing the overall viewer experience.