What does hammocking refer to in programming?

Hammocking in programming specifically refers to the practice of placing a weak program between two strong programs in a schedule. The rationale behind this strategy is to leverage the audience draw of the strong programs on either side to boost the viewership of the weaker program. By sandwiching the less popular program between two shows with higher ratings, programmers aim to attract viewers who might otherwise not choose to watch the weak program on its own.

This technique is often employed when trying to introduce new content or revitalize struggling shows, as it can help create a more favorable viewing environment for the weaker program by exposing it to an audience already tuned in for the stronger offerings.