What does "AQH" stand for in radio broadcasting?

The term "AQH" stands for Average Quarter Hour in radio broadcasting. This metric is essential for understanding audience measurement and defines the average number of people listening to a particular station during any given quarter hour of programming. Advertisers and broadcasters use AQH to assess the performance of their stations, determining how many listeners are engaged at specific times and thereby helping shape programming decisions and advertising rates. The focus on a quarter-hour period provides a granular view of listener habits, allowing for better analysis of peak listening times and overall station popularity.