What does a 2.4 rating with a 9 share indicate regarding viewership on The Voice?

A 2.4 rating with a 9 share provides specific insights into viewership. The rating, represented by the 2.4 figure, means that 2.4% of all households with televisions were tuned into The Voice at that time. The share, indicated by the 9, denotes that 9% of all households actively watching TV during that specific time period were viewers of The Voice.

The distinction between rating and share is crucial here. The rating gives a broader context of the total audience, while the share reflects the program's popularity within the subset of viewers who are currently engaged with TV. A higher share suggests that The Voice was a significant draw among those viewers at that moment, demonstrating its competitive strength in the field of available programming.

This means that answer B accurately encapsulates the implications of these figures, directly correlating to the performance of The Voice in relation to other viewing options available to the audience.