How is hot switching characterized in broadcasting?

Hot switching in broadcasting is characterized by rapidly displaying credits while enticing viewers to stay tuned. This technique is often employed at the end of a program when transitioning to a new show. The goal is to retain the audience by ensuring that the transition feels seamless and engaging, maintaining viewer interest without losing the momentum of the current programming.

Typically, hot switching involves quick edits and visual elements that are captivating, which can include graphics, teasers for the next program, or promotional snippets. This approach effectively keeps the audience from channel surfing during the switch, as it provides them with enticing visuals or information that can compel them to continue watching.

The other options do not capture the essence of hot switching accurately. For instance, gradually transitioning between shows may lose viewer interest rather than keep it, while longer commercial breaks could have the opposite effect by causing viewers to leave. Promoting upcoming shows during program breaks could be informative, but it lacks the crucial aspect of the rapid and engaging transition that defines hot switching.